Internet Marketing Services
5.0 Rating on GoogleStart with the map
Dallas County and the City of Dallas are not the same market. The county holds about 2.6 million residents and the city about 1.3 million of them. The rest live in Irving, Garland, Grand Prairie, Mesquite, Richardson, Carrollton, DeSoto, Rowlett, Cedar Hill and other cities that run their own governments and, in most cases, their own school districts. Several of those cities spill across the county line, so a business with a Carrollton, Grand Prairie or Garland address may be serving customers in Denton, Collin, Tarrant or Ellis counties as much as in Dallas County itself.
That is why digital marketing in Dallas County begins with a short list of the places that really send you customers, written before any page, profile or ad is touched. As an online marketing company, we treat the list as the first deliverable: three to five markets, ranked, with the roads and school-district lines that tie them together. Everything after it, from the search work on the SEO page to the paid campaigns on the Google Ads page, is aimed at that list.
Dallas County digital marketing also has to respect how the county travels. I-35E, I-30, I-20, I-635, US 75 and the toll roads carry commuters between suburbs every day, and four DART light rail lines add a second map on top of the first. A plumber in Mesquite and a dentist in Las Colinas can both say they serve Dallas, yet they should not buy the same searches, build the same pages or advertise to the same cities.
Three starting points
These are the crowded fields. In the 2022 employer counts, law offices run 2.8 times the typical county's density, physicians' offices and dentists about 2 times, and most locations in these trades have fewer than 10 staff. The first 30 days go to accurate Google Business Profile listings, one page for each service and each city served, and a steady way to ask for reviews. Paid search comes second, because every click in a crowded field is contested.
Density here sits at or below a typical county (roofing 1 times, electrical 0.9, plumbing and HVAC 0.8, remodelers 0.7, landscaping 0.6), but the employer count has grown since 2017 for remodelers, roofers and electricians. Demand also arrives in bursts: hail, tornado paths, summer heat and the February 2021 freeze. The first 30 days go to service-area pages for the cities you actually drive to, call tracking, and a small paid account that can be turned up in a storm week.
Customers here mostly live or work within a few miles, so the plan is built around a complete profile, current hours and photos, a booking or order link, and short offers tied to what is happening nearby: Deep Ellum nights, a Las Colinas concert, or the 24 days of the State Fair. Full-service restaurants number 2,080 locations and beauty salons grew 20.3 percent since 2017, so being visible on the map matters more than a long website.
The trade numbers
| Trade | Locations | Per 10,000 residents | Versus typical county | Under 10 staff | With 20+ staff | Change since 2017 |
|---|---|---|---|---|---|---|
| Roofing contractors | 227 | 0.9 | 1 times | 80 of 100 | 22 | +19.5 percent |
| Electrical contractors | 529 | 2 | 0.9 times | 65 of 100 | 107 | +10.9 percent |
| Plumbing, heating and air-conditioning contractors | 713 | 2.7 | 0.8 times | 69 of 100 | 111 | +5.3 percent |
| Residential remodelers | 575 | 2.2 | 0.7 times | 90 of 100 | 26 | +45.2 percent |
| Landscaping services | 499 | 1.9 | 0.6 times | 69 of 100 | 96 | +2.3 percent |
| Full-service restaurants | 2,080 | 8 | 1.2 times | 44 of 100 | 820 | +9.1 percent |
| Beauty salons | 564 | 2.2 | 1.1 times | 86 of 100 | 26 | +20.3 percent |
Source: Census County Business Patterns, 2022 counts compared with 2017. Employer locations only, so people working alone are missing. The benchmark is the middle county among those with 20,000 or more residents.
The first 90 days
Pick the three to five markets from your own customer list, set up call tracking and form tracking, and claim or correct the Google Business Profile. The county has several cities that cross county lines, so this is also when the listing city is checked against where the business really operates. See the online marketing page for the full presence check.
One page for each service in each of the first markets, written for that city rather than for the whole county. A roofer might start with Garland, Mesquite and Rowlett, an accountant with Richardson, Carrollton and Farmers Branch. The SEO page explains how those pages are chosen and named.
Ask recent customers for reviews on the profile for the right city, make the business name, address and phone number identical everywhere, and publish one article that answers the question your phone rings with most.
A small Google Ads account aimed at the same pages, limited to the nearest two or three markets, so you learn which cities call before spending in all of them. The Google Ads page and the PPC page describe the setup and the other channels.
Compare calls and forms by market, drop what did not produce, and add the next city of Dallas County. This is when Meta Ads (Facebook and Instagram) become worth a test for businesses that sell to people who are not searching yet; see the Meta Ads page.
Household numbers
| Measure | Dallas County | Typical Texas county | Typical U.S. county |
|---|---|---|---|
| Median age | 33.8 | 38.8 | 41.4 |
| Renter households | 49.5 percent | 26.6 percent | 26.1 percent |
| Spanish spoken at home | 34.4 percent | 18 percent | 2.9 percent |
| Workers who work from home | 11.6 percent | 5.8 percent | 7 percent |
| Median household income | $70,732 | $59,778 | $60,522 |
Census ACS 5-year estimates, 2018-2022. Typical means the median county.
Reading the table
Almost half of households rent, against about a quarter in the typical Texas county. Renters move between apartments, suburbs and school districts more often, so a share of your future customers has never heard of you. They search by category and area ("dentist Las Colinas"), not by business name, which is why pages and profiles for each market matter more than a single county-wide page.
More than a third of residents speak Spanish at home. For a cleaner, a salon, a roofer or a clinic, that can mean a Spanish version of the pages that matter most and a Spanish line in the ads, tested in the cities where it applies. The median age of 33.8 is five years under the typical Texas county, and the share of workers who work from home is double the typical Texas county, so searches for services happen on phones at all hours and on weekday mornings at home.
Size matters too. A one-location office needs a market list and a profile, a contractor needs service-area pages and a storm-ready ad account, and a business with several locations needs each location treated as its own market. The same 90 days, in a different proportion.
What the work costs
Questions
In Dallas County, Texas, paid search can start collecting calls within weeks of launch, because the ads are live as soon as they are approved. Organic pages and a stronger Business Profile usually take months to build and we do not promise a timeline or a ranking. The 90-day plan is built so something is measured at every stage, and you see which market is responding.
RankGuarantee™ landing pages are $495 a month, Organic Growth SEO starts at $1,495 a month, and paid ads management is $895, $1,595 or $2,295 a month for one, two or three platforms. Ad spend is separate. There is no setup fee and no contract, so you can stop whenever the plan stops making sense.
Not a separate plan, but separate pages, listings and ad targets. A business that serves Garland, Mesquite and Rowlett needs content that names those cities and a profile that matches the right address, while the reporting and the budget stay in one place. We start with the two or three markets nearest the business and add more as calls come in.
SEO is one part of it. Digital marketing here covers search optimization, Google Maps, reviews, paid search, Meta Ads (Facebook and Instagram) and the website that ties them together. SEO usually comes first because it keeps working after the budget is spent, and paid channels fill the gap while the pages build.
It depends on the season and the cash. If hail or a freeze has just hit, paid search can answer the surge within days while pages are built. If demand is steady, pages and the profile come first and a small ad account follows. Most Dallas County contractors end up running both within the first 90 days.
Yes, in the pages and the ads. In a county where more than a third of residents speak Spanish at home, we test Spanish versions of the highest-value pages and a Spanish ad set in the cities where it applies. We do not translate everything automatically, because a wrong tone costs more than a missing page.
Yes. The plan is built by market, and the county line is only one of several lines. A Dallas-Fort Worth business gets a separate list of markets on each side, with its own pages and profiles, and one report that shows which side is calling.
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Get in Touch
Tell us which cities send you customers and what you sell, and we will sketch the first 90 days with you. Call 610-825-4363 or email hello@getphound.com.