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A Dallas County coverage map comes down to three questions. First, where does the money already come from, and which cities does the phone ring from now? Second, how far can the business travel in a working day, and on which freeways? Third, where do competitors thin out, and where are there customers with nobody close by?
The answers are different for a tree service that sends crews from Rowlett, a dental office near the Southwestern Medical District, a staffing firm in Las Colinas and a restaurant in Deep Ellum. The county has several hubs, and a first-time reader who puts a pin on Dallas City Hall will describe none of them correctly. The zones below come from the research brief for this site, and each one has a real place, a real road and a real reason to be treated separately.
Population is the other input. About 2.6 million people live in Dallas County, Texas, and roughly half of them live in the City of Dallas. The rest live in suburbs that each have their own governments and their own school districts, so a business that says "Dallas" is only addressing half the audience.
The thirteen zones
The densest search area, where neighborhood names beat the city name. Uptown is a small public improvement district of about 0.925 square miles with a free trolley, and Deep Ellum has its own DART station. Cover it with pages that carry the neighborhood names.
Southwest of downtown across the Trinity River, its own town until 1903 and with no official edges. Bishop Arts, Kessler Park and Winnetka Heights are the names people use, and I-35E and US 67 carry the traffic. One Oak Cliff page is rarely enough.
South of downtown: South Dallas, Fair Park, Pleasant Grove and the UNT Dallas campus. I-45, US 175 and the Blue Line serve it, and the inland port beyond adds business searches. Think of it as a zone of its own, not an afterthought.
About six miles north of downtown with no official boundaries. Customers define it by Northwest Highway, Royal Lane, Hillcrest Road and Midway Road. High-end residential work, estates and large lots shape the demand.
Part of Dallas but mostly in Richardson ISD, between US 75 and I-635 with several DART stations. A business serving it should expect customers to say Dallas, Richardson or Lake Highlands interchangeably.
Two small cities surrounded by Dallas, with Highland Park Village and Southern Methodist University. They are searched under their own names and rarely under Dallas, so treat them as a separate market.
West of Dallas with 256,684 residents in 2020, a planned mixed-use center in Las Colinas and part of DFW Airport inside the city. It mixes household customers with corporate offices and travelers.
Northeast of Dallas with 246,018 residents in 2020 and small parts in Collin and Rockwall counties. I-30, I-635 and the President George Bush Turnpike cross it, and the December 2015 tornado hit its southeast side.
A Mid-Cities city spanning Dallas, Tarrant and Ellis counties with 196,100 residents in 2020. I-20 and I-30 cross it, and Lone Star Park, Traders Village and aerospace and defense employers shape the area.
East of Dallas with 150,108 residents in 2020 and a small part in Kaufman County. I-30, I-20 and I-635 serve it, and Eastfield College is here. A natural pair with Garland for an eastern crew.
An inner north suburb with 119,469 residents in 2020, about two thirds in Dallas County, with the UT Dallas campus and the Telecom Corridor. US 75 and the Red and Orange DART lines run through it.
The northwest tier along I-35E, I-635 and the Dallas North Tollway. Carrollton spans three counties, and Coppell sits beside the northeast corner of DFW Airport. A service area here usually extends past the county line.
An eastern suburb with 62,535 residents in 2020 and a part in Rockwall County, with a DART Blue Line station and the President George Bush Turnpike. The 2015 tornado crossed southeast Rowlett.
Coverage orders
| Kind of business | Cover first | Add next | Add last, or on request |
|---|---|---|---|
| Roofer or HVAC crew based in the east | Mesquite, Garland, Rowlett | Richardson, Lake Highlands and Northeast Dallas | Oak Cliff and the Park Cities, where drive time grows |
| Dental or medical practice near the Medical District | Downtown, Uptown, Oak Cliff and the Park Cities | Preston Hollow, Irving and Southern Dallas | The northwest tier and Best Southwest, if patients already come from there |
| Business services in the north | Richardson, Carrollton, Farmers Branch and Coppell | Irving and Las Colinas, Preston Hollow and Lake Highlands | Southern Dallas for logistics buyers, only with a clear reason |
| Home services in the south and southwest | Best Southwest, Grand Prairie and Oak Cliff | Southern Dallas, Irving and Mesquite | The north tier, if the crew can reach it |
Roads and routes
| Route | Zones it connects | What it means for coverage |
|---|---|---|
| I-35E (Stemmons Freeway) | North Dallas, the Medical District, South Dallas, DeSoto and Lancaster | A long north to south spine. A crew on I-35E can serve both ends but may lose the east and west. |
| I-30 | Grand Prairie, Oak Cliff, downtown, Garland and Mesquite | The best east to west link between the Mid-Cities and the east side. |
| I-20 | Oak Cliff, Grand Prairie, Duncanville, Mesquite and Lancaster | The southern east to west route; useful for the Best Southwest and southern coverage. |
| I-635 (LBJ Freeway) | Irving, Farmers Branch, Lake Highlands and Mesquite | The northern loop that joins the northwest, north and east tiers. |
| US 75 and DART light rail | Downtown, Uptown, Lake Highlands and Richardson | A corridor where rail stations are also search terms and customers move without cars. |
| President George Bush Turnpike | Richardson, Garland, Rowlett, Carrollton, Coppell, Irving and Grand Prairie | A toll loop across the northern suburbs that links cities a map would not put next to each other. |
Routes from the researched Dallas County brief; the coverage column is GetPhound's reading.
County lines
Several of the largest cities in Dallas County, Texas do not end at the county line. Carrollton spans Dallas, Denton and Collin counties, Grand Prairie spans Dallas, Tarrant and Ellis, and Garland and Richardson reach into Collin County, Mesquite into Kaufman County and Rowlett into Rockwall County. The county also borders Denton, Collin, Rockwall, Kaufman, Ellis and Tarrant counties directly.
For a coverage map, that means the city is the unit, not the county. A Garland page should accept a Garland address in Collin County, and a Grand Prairie page should work for the Tarrant side. A map pin should be placed where the customers are. When a business draws a service area in Google Business Profile, it should follow the cities served, and our Maps and local SEO page covers that in detail.
Setting the order
Count where invoices came from. The top five cities become your first group, no matter what a map suggests.
Mark where a crew can reach in the time you are willing to spend. Freeways stretch the circle along their path and shrink it across.
You do not need a rank report for this. Search your service and each city by name and see who shows up in the map pack and the top results.
Add the cities adjacent to the first group on the same freeway. Adjacent cities share customers and routes, which keeps crews efficient.
A page or ad for a city you will not serve invites bad calls. Say no with the map, not on the phone.
Anchors
| Anchor | Where | Why it matters for coverage |
|---|---|---|
| Southwestern Medical District | About 1,000 acres northwest of downtown between I-35E and the Dallas North Tollway | More than 35,000 employees, plus patients and visitors; a coverage center for health care and nearby services. |
| Dallas/Fort Worth International Airport | Spans Dallas and Tarrant counties across Irving, Grapevine, Euless and Coppell | The airport sits in several cities, not in the City of Dallas; hotels, shuttles and corporate services follow it. |
| Dallas Love Field | About 6 miles northwest of downtown | Domestic flights and a DART station, so it shapes demand near Oak Lawn and the Medical District. |
| Fair Park | East of downtown in South Dallas | Hosts the State Fair of Texas and the Cotton Bowl; a seasonal pull for restaurants and visitors services. |
| Las Colinas Urban Center and Irving Convention Center | In Irving, near SH 114 and the President George Bush Turnpike | A planned mixed-use center that draws conventions and business travelers. |
| The Southern Dallas inland port | Southern Dallas County, 7,500 acres | Supports more than 30,000 jobs, anchored by rail and interstate access; a freight and industrial buyer base. |
From the Dallas County brief and the Dallas Fed.
Questions
Management is $895 a month for one ad platform, $1,595 for two and $2,295 for three, with ad spend separate. RankGuarantee™ is $495 a month for 25 landing pages, and Organic Growth is $1,495, $2,495 or $3,495. More cities means more pages and more geography to test, but there is no setup fee and no contract.
Many businesses do better with a few cities they can serve well than with the whole county. Pick the cities where the phone already rings, add the next ring once those pages and profiles are working, and keep the list honest so calls match what the crew can do.
Both. It is within the City of Dallas, but it was a separate town until 1903, has no official boundaries and has its own named neighborhoods, such as Bishop Arts and Kessler Park. Searchers use those names, so a good coverage plan gives Oak Cliff its own pages.
Both can appear. Lake Highlands is part of the City of Dallas but is mostly served by Richardson ISD, and a customer may write either city on a form. A page should name Lake Highlands, mention both cities and use streets and cross streets for the service area.
Then your coverage map is a pull area, not a drive-time circle. Think about the freeways, the DART stations and the anchors people come from. A practice near the Medical District may draw from many cities, and the pages should say which freeway and station are closest.
Rail changes where walk-up and car-free customers come from, mainly along the Red, Blue, Green and Orange lines. Freeways set drive time for everyone else. Lancaster is not a DART member, so rail is less useful there. We look at both when ordering the map.
No. Cities and neighborhood groups are enough to start. Where a neighborhood has no official boundaries, such as Preston Hollow, a few cross streets or a freeway edge help. We write the page with real names, and you tell us if anything is wrong.
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Get in Touch
Send us the cities you work in, how far a crew will travel and where your best customers are, and we will propose a first, next and last order. Call 610-825-4363 or email hello@getphound.com.